The Future of College Sports
Trojan student-athlete standouts Kiki Iriafen, Ezra Frech and JuJu Watkins are among the experts taking the stage at the USC Next Level Sports Conference. The inaugural event on Thursday touched on nearly all things related to sports business, from emerging technologies to the changing media landscape and the future of fandom.
USC Photo/Steve Cohn
Top Headlines
Here are five things you should know about the popular study spot, tech hub, and home to USC Shoah Foundation.
The communication and journalism school dean charted new territory as host of TV’s NBA Inside Stuff in the 1990s.
Viterbi’s $10 million gift boosts USC President Carol Folt’s Frontiers of Computing “moonshot” by funding the hiring of new faculty at the intersections of advanced computing and other academic disciplines.
Rare photographs and historical materials bring to life Mei Lan-Fang’s legendary 1930 tour of the United States and his brief visit to USC.
Low and Steady Wins the Race at USC’s Latinx/e Heritage Month Wrapup
More than 800 people in Founders Park enjoy food, music and dance, and learn about lowrider culture.
USC’s Election 2024 Coverage
Experts break down critical issues ahead of the election
As Election Day draws near, USC scholars provide vital insights into the fundamental issues shaping national and local races, including information on essential propositions. Get expert and up-to-date analysis to guide your voting decision. For more coverage of the general election on Nov. 5, visit USC’s Election 2024 portal.
Two truths and a lie about immigration
USC experts unpack the nuanced realities driving the United States’ immigration debate.
Can we still trust the polls?
The 2024 election looms large, and with it, the question of how much we can trust preelection polls. USC pollsters break down the art and science of public opinion polling in the aftermath of Super Tuesday.
Election 2024: Inside California’s ballot propositions
This November, Californians will vote on 10 statewide ballot measures, including two $10 billion bond proposals. USC experts weigh in.
California House poll: Democrats hold slim leads in state’s closest races
Republican incumbents in four key U.S. House races are in tight bids for reelection, according to a series of polls from USC, CSULB and Cal Poly Pomona.
The Supreme Court’s ‘Dobbs’ ruling, 2 years later: It’s about more than just abortion
The rollback of Roe v. Wade added fuel to a contentious nationwide debate that now extends well beyond the right to terminate a pregnancy. USC experts discuss Dobbs’ lasting impacts and potential influence in the November election.
Political advertising in the 2024 election: Q&A with USC’s Steve Caplan
The media expert offers insights on the habits of cord-cutting Americans, deepfake videos, and the expected increase in ads that could shape this historic election.
Celebrating 25 Years of the USC Institute for Creative Technologies
Since its founding in 1999, the USC Institute for Creative Technologies has been at the forefront of research and development in AI, computer graphics, geospatial sciences, human performance, learning sciences, modeling, simulation and gaming, mixed reality, medical VR and more. An integral part of USC’s Frontiers of Computing initiative, ICT’s labs and groups are pushing the boundaries of what’s possible in computing, embodying the spirit of USC’s commitment to pioneering the future of technology.
STORY AND VIDEO IN USC NEWS USC FRONTIERS OF COMPUTING
Major Science and Technology Groups at ICT
Leading the Way in Earthquake Research
USC researchers lead critical earthquake studies, using their expertise to assess seismic risks and enhance community preparedness. Their work helps ensure survival during disasters and supports faster recovery afterward.
Statewide California Earthquake Center
Headquartered at USC, SCEC conducts vital research on seismic hazards to improve earthquake preparedness and community resilience. By uniting experts in seismology, geology and engineering, the center advances earthquake science and promotes public safety through research and education.
USC Earth Sciences
USC’s Department of Earth Sciences excels in geochemistry, geophysics and climate science, offering advanced research facilities and global fieldwork opportunities. With a focus on climate change and sustainability, USC fosters collaboration and prepares students to tackle pressing environmental challenges.
USC Center for Risk and Economic Analysis of Threats and Emergencies
CREATE at USC focuses on assessing and mitigating risks from disasters. Through expertise in economics and risk analysis, the center develops strategies to improve public safety and protect critical infrastructure, supporting both government and private sectors in managing threats effectively.